Journal of Sales and Marketing Management

Archives Volume-8, Issue-2 (July-December)

Paper Title:: CUSTOMER PERCEPTION TOWARDS ONLINE FOOD DELIVERY APPS AND ITS IMPACTS ON RESTAURANT BUSINESS
Author Name:: Fezeena Khadir, Madhuri Giridhar & Piyush Pathak
Country:: India
Page No.:: 1-12

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CUSTOMER PERCEPTION TOWARDS ONLINE FOOD DELIVERY APPS AND ITS IMPACTS ON RESTAURANT BUSINESS

Author: Fezeena Khadir, Madhuri Giridhar & Piyush Pathak

ABSTRACT
E-commerce- a wave of trends in trade and commerce, of the food delivery applications have created a huge movement among young people and almost every street in all cities gives a view of traffic on Zomato, Food Panda, Swiggy, Uber eats etc. Several such food apps have been connected to various restaurants in order to capture the satisfaction of foodies by delivering food to their doorstep. Customer opinion is a driving force in such service industries and the attitude of an individual towards
a product or services is influenced by advertising, social media word-of-mouth, own views and experiences. This study is an attempt to understand the factors that influence the usage of such online food delivery applications. The study is based on primary data and confined to Bangalore city, among the respondents of the age group 18 - 45 years. It could be observed that almost 50% of the respondents had a propensity to order food weekly. The delivery speed was the most pertinent reason to choose a particular app. Moreover, offers and discount schemes were also the motivating factors to opt for a specific provider.

Keywords: - Consumer Experience, Food Delivery Apps, quality indicators, Awareness Level

Paper Title:: A REVIEW OF LITERATURE ON DIGITAL MARKETING AND BIG DATA: FIT OR MISFIT
Author Name:: Swati John & Nitu Saxena
Country:: India
Page No.:: 13-18

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A REVIEW OF LITERATURE ON DIGITAL MARKETING AND BIG DATA: FIT OR MISFIT

Author: Swati John & Nitu Saxena

ABSTRACT
Technology is one aspect which is influencing all sorts of business in some or the other way. If you try to take recent technology then data and decision making is something which is very effectively seen to be performed currently with the help of technology. This paper is focused on the benefits of big data on marketing and digital marketing activities. The study tries to identify whether big data is fit for Digital Marketing related activities of businesses or not. This study is based on review of literature and finding of the paper suggests that big data is a great advantage for marketing related activities of organisations. Findings also focus on the negative reactions of companies where they try to manipulate the psychology of customers before presenting their products in the market.

Keywords: Digital Marketing, Big Data, Competitive Advantage, Customer Influence and
Organization effectiveness

Paper Title:: ROLE OF VARIOUS DIMENSIONS OF TRANSFORMATIONAL LEADERSHIP IN ORGANISATIONAL CHANGE PROCESS
Author Name:: Vivek Deshwal & Mohd. Ashraf Ali
Country:: India
Page No.:: 19-23

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ROLE OF VARIOUS DIMENSIONS OF TRANSFORMATIONAL LEADERSHIP IN ORGANISATIONAL CHANGE PROCESS

Author: Vivek Deshwal & Mohd. Ashraf Ali

ABSTRACT
Change is something which is inevitable in nature. Even the organisations are not untouched with it. The external and internal environment is ever changing and organisations are needed to change themselves as per the requirement. These changes brings opportunities and threats simultaneously and those organisations which can adjust themselves as per the need leads itself towards the success. Transformational leadership plays an important role in implementing change in the organisation. Its
various dimensions affect the behaviour of employees. The present study by going through the various research papers and articles tried to bring out the various factors which were responsible in making a change successful and how these factors are related to the transformational leadership. The different factors from different studies are studied and those which fit in the different dimensions of transformational leadership are brought down. On the basis of that conclusion is drawn that the
dimensions of transformational leadership affect behaviour of employees and help in reducing resistance to change.

Keywords: Transformational Leadership, Idealised Influence, Inspirational Motivation, Intellectual Stimulation, Individual Consideration, Change Process, Resistance to Change.

Paper Title:: BEST PRACTICES OF DIGITAL MARKETING: A STUDY AT THEDIGITALFELLOW.COM
Author Name:: Shubham Sanjay Naik & Mrityunjay Kumar
Country:: India
Page No.:: 24-29

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BEST PRACTICES OF DIGITAL MARKETING: A STUDY AT THEDIGITALFELLOW.COM

Author: Shubham Sanjay Naik & Mrityunjay Kumar

ABSTRACT
Digital Marketing includes all marketing activities that utilizes internet online based digital technologies or devices. Digital Marketing is the promotion of products or brands via one or more forms of electronic media. Study is focused to Online presence of business & its service, social media presence & promotion of products/services, to increase client/audience engagement & generate leads, Easier access to
organization services through web & social media and how digital marketing helps small business to grow their business. Sample Size 60 has been selected from Aurangabad region.

Keywords: - SEO, SMM, SEM, ROI, USP, WOM

Paper Title:: ROLE OF SOCIAL MEDIA IN MARKETING
Author Name:: P.M. Shiva Prasad & B.G. Varshitha
Country:: India
Page No.:: 30-33

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ROLE OF SOCIAL MEDIA IN MARKETING

Author: P.M. Shiva Prasad & B.G. Varshitha

ABSTRACT
Social media has become the most influential and important virtual space where the platform is not only used for social networking but also used for digitally advertising brand and products. In today’s era social media has become a major stream for advertising and in affecting the various choices that consumers make towards their products and services. Social media have proved as low-cost tools that are used to combine technology and the social interactions. Facebook, Twitter and You Tube are the
three most important social media optimizations, contributing a lot in promoting products in marketing. Impact of social media on marketing can be judged by comparing marketing before social media and marketing after the introduction of social media and the type of technologies used in social media.

KEYWORDS: Internet, Social Media, Forms of social media, Face book, Twitter

Paper Title:: A STUDY ON ROLE OF CORPORATE SOCIAL RESPONSIBILITY IN CREATING BRAND IMAGE
Author Name:: G. PARAMESHWARI & TANUJA S
Country:: India
Page No.:: 34-38

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A STUDY ON ROLE OF CORPORATE SOCIAL RESPONSIBILITY IN CREATING BRAND IMAGE

Author: G. PARAMESHWARI & TANUJA S

ABSTRACT
In today’s competitive atmosphere, organizations are more involved regarding their growth and fight within the marketplace. Therefore, organizations are endeavour hard to involve company social responsibility so as to represent a positive image among the involved stakeholders. This study seeks to grasp the company social responsibility policies of business organisation and its impact on the complete image and name of the company. This analysis study supports that company social responsibility contains a positive impact on the reputation of the and complete image of the company,
facilitate them in having higher relationship with its stakeholders as well as customers and become a lot of versatile in addressing the uncertainties of the business atmosphere so as to own competitive advantage. The business organisations ought to place sincere efforts order to make awareness regarding its CSR so as to take care of and improve its name within the eye of its customers. the purchasers on their half
should contemplate company social responsibility of the corporate whereas creating their buying decision. The Business organisations should incorporate company social responsibility whereas creating marketing ways as a result of it influences the buying call of the purchasers. the businesses that ignore to include company social responsibility within their selling and communication ways fail to create and maintain their sensible name in the eye of their customers.

KEYWORDS: Corporate social responsibility, brand Image, strategies and organisation

Paper Title:: TECHNOLOGICAL INNOVATION A NEW PHASE IN THE RETAIL SECTOR
Author Name:: Sourabh Khurana
Country:: India
Page No.:: 39-40

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TECHNOLOGICAL INNOVATION A NEW PHASE IN THE RETAIL SECTOR

Author: Sourabh Khurana

ABSTRACT
The retail sector has undergone a significant transformation due to technological innovations. The integration of artificial intelligence (AI), big data, automation, and the Internet of Things (IoT) has reshaped traditional business models, enhancing customer experience and operational efficiency. This
paper explores the impact of these technologies on the retail industry, highlighting trends such as
cashier-less stores, personalized marketing, and supply chain advancements. Through an analysis of
recent technological developments, this study examines the benefits and challenges associated with
innovation in retail. The findings indicate that retailers embracing digital transformation gain a
competitive edge, while those resisting change face obsolescence.
Keywords: Retail innovation, Artificial Intelligence, IoT, Automation, Customer Experience, Supply
Chain, Digital Transformation

Paper Title:: EMPOWER TO INSPIRE: BOOSTING JOB SATISFACTION THROUGH EMPLOYEE ENGAGEMENT IN HIGHER EDUCATION
Author Name:: N. Vasudevan
Country:: India
Page No.:: 41-50

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EMPOWER TO INSPIRE: BOOSTING JOB SATISFACTION THROUGH EMPLOYEE ENGAGEMENT IN HIGHER EDUCATION

Author: N. Vasudevan

ABSTRACT
In the changing realm of higher education, the significance of employees—faculty,
administrative staff, and support personnel—has intensified considerably. Higher education institutions are not only centres of academic brilliance; they are intricate organisations where employee well-being profoundly influences overall success. A crucial yet sometimes neglected element of institutional performance is work happiness, which is intricately linked to staff engagement. This essay examines how promoting employee involvement in higher education may augment job happiness, resulting in enhanced institutional performance, retention, and a more robust work culture. The research examines the essential connection between employee engagement and job satisfaction in higher education organisations. As universities and colleges have increasing difficulties in maintaining skilled teaching and administrative personnel, cultivating a culture of participation has become essential. This research examines how empowerment strategies—such as participatory decision-making,
recognition, career development possibilities, and effective communication—improve
employee morale and boost overall job satisfaction, utilising both theoretical frameworks and
empirical data. The results indicate that engaged staff exhibit more commitment,
productivity, and alignment with institutional objectives, hence fostering a flourishing
academic environment. This article emphasises actionable solutions for higher education executives aiming to enhance organisational performance via focused engagement activities.

Keywords:
Employee Engagement, Job Satisfaction, Higher Education, Empowerment, Organizational Commitment, Faculty Retention, Participative Leadership, Workplace Motivation

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Archives Volume-8, Issue-2 (July-December)

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