Research Areas

Research Areas

The National Research Journal of Sales and Marketing Management is dedicated to advancing scholarly and practical knowledge in the dynamic fields of sales, marketing, and customer relationship management. The journal welcomes original research articles, case studies, and conceptual papers in a wide range of areas, including but not limited to:

• Sales Management and Strategy
• B2B and B2C Sales Practices
• Digital and Social Media Marketing
• Consumer Behavior and Psychology
• Brand Management and Positioning
• Marketing Analytics and Data-Driven Decision Making
• Customer Relationship Management (CRM)
• Retail and Channel Management
• Advertising, Promotion, and Integrated Marketing Communications
• International and Cross-Cultural Marketing