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Archives Volume-11, Issue-1 (January-June)

TABLE OF CONTENTS

Paper Title:
EMPOWERING WOMEN ENTREPRENEURS: UNDERSTANDING GOVERNMENT SCHEME AWARENESS, UTILIZATION, AND PERCEIVED BENEFITS IN RURAL AND URBAN CONTEXTS
Author Name:
Palak Talwar, Gagandeep Banga
Country:
India
Page No.:
1-15
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EMPOWERING WOMEN ENTREPRENEURS: UNDERSTANDING GOVERNMENT SCHEME AWARENESS, UTILIZATION, AND PERCEIVED BENEFITS IN RURAL AND URBAN CONTEXTS
Author: Palak Talwar, Gagandeep Banga

This research paper explores the awareness, utilization, and perceived benefits of government schemes among women entrepreneurs in both rural and urban settings. Utilizing quantitative data collected from 320 respondents, the study investigates the distribution of government support availed, types of support utilized, awareness of government schemes, and benefits derived from these initiatives. Findings reveal disparities in awareness levels, with notable differences in scheme utilization and perceived benefits between rural and urban entrepreneurs. While financial stability emerges as a top priority across both contexts, significant variations exist in perceptions regarding business expansion and salary payments. The paper concludes with implications for policy and recommendations for enhancing the effectiveness of government schemes in supporting women entrepreneurs.
KEYWORDS: women entrepreneurs, government schemes, rural, urban, awareness, utilization, benefits

Paper Title:
OVERVIEW OF IMPACT OF REBRANDING & OTHER MARKETING STRATEGIES ON CONSUMER BEHAVIOUR & CUSTOMER SATISFACTION WITH SPECIAL REFERENCE TO CONSUMER DURABLE INDUSTRY
Author Name:
Vijay Kumar
Country:
India
Page No.:
16-30
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OVERVIEW OF IMPACT OF REBRANDING & OTHER MARKETING STRATEGIES ON CONSUMER BEHAVIOUR & CUSTOMER SATISFACTION WITH SPECIAL REFERENCE TO CONSUMER DURABLE INDUSTRY
Author: Vijay Kumar

The consumer durable industry is undergoing significant transformations driven by technological advancements, changing consumer behaviours & the growing influence of e-commerce. This paper critically analyses the marketing strategies employed by companies in this industry, examining both successful campaigns & lessons learned from failures. The review delves into the historical development of marketing approaches, shifts in consumer behaviour marketing strategies & the emergence of new marketing channels & technologies. It also explores the challenges & opportunities faced by consumer durable companies, along with anticipated trends in marketing strategies. The paper concludes with recommendations for future directions in marketing strategies for the consumer durable industry.
Key words: Consumer durable industry, Technological advancements, marketing strategies

Paper Title:
STUDY ON IMPACT OF NON-PERFORMING ASSETS IN SMALL FINANCE BANKS (SFBS) IN INDIA
Author Name:
Prasad .S.P
Country:
India
Page No.:
31-38
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STUDY ON IMPACT OF NON-PERFORMING ASSETS IN SMALL FINANCE BANKS (SFBS) IN INDIA
Author: Prasad .S.P

ABSTRACT
The Indian banking sector has witnessed the emergence of Small Finance Banks (SFBs) with
the primary objective of promoting financial inclusion by providing credit to underserved and
unbanked sections of society. However, with a focus on lending to high-risk segments such as
small businesses, low-income groups and rural borrowers, SFBs face a great exposure to
credit risk, leading to a rise in NPAs. Non-Performing Assets (NPAs) pose a persistent
challenge to the financial stability and profitability of Small Finance Banks (SFBs) in India.
This study aims to investigate the impact of NPAs on the operational and financial
performance of SFBs over a five-year period from 2018-2019 to 2022-2023. Key
performance indicators such as Gross NPA Ratio, Net NPA Ratio, NPA to Total Assets Ratio,
Net Profit Margin, Return on Assets (ROA), and Return on Equity (ROE) are analyzed. The
study also explores the distribution of NPAs across priority and non-priority sector lending.
The findings of the study aim to provide insights into how rising NPAs influence the financial
health and sustainability of Small Finance Banks, ultimately contributing to the formulation
of better risk management strategies and policy decisions.
Keywords: NPA, ROA, ROE, SFBs Net Profit Margin, Total Assets Ratio

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