Paper Details

Name: S. Mallika, Dharani V
Country: India

Year: 2025
Volume: Volume-12, Issue-1 Year: 2025 (Jan-June)
Page Number: 1-7
DOI: https://doi.org/10.5281/zenodo.15489400

Women entrepreneurs face distinct marketing obstacles that hinder their business growth and
sustainability. This study aims to systematically review existing literature to identify,
categorize, and analyze these challenges. The objectives are to understand the scope of
marketing challenges, examine the interplay of sociocultural and economic factors, and offer
actionable solutions. Using a systematic literature review methodology, the study synthesizes
findings from 15 peer-reviewed articles published between 2013 and 2024. The results
highlight key obstacles, including limited market access, inadequate branding strategies,
financial constraints, and sociocultural biases. The implications extend to policymakers,
researchers, and entrepreneurs, providing a roadmap for fostering an inclusive entrepreneurial
ecosystem.
Keywords: Women entrepreneurs, marketing obstacles, systematic literature review,
entrepreneurial challenges, sociocultural factors, business growth.