Paper Details

Name: Vijay Kumar
Country: India

Year: 2024
Volume: Volume-11, Issue-1 (January-June)
Page Number: 16-30

The consumer durable industry is undergoing significant transformations driven by technological advancements, changing consumer behaviours & the growing influence of e-commerce. This paper critically analyses the marketing strategies employed by companies in this industry, examining both successful campaigns & lessons learned from failures. The review delves into the historical development of marketing approaches, shifts in consumer behaviour marketing strategies & the emergence of new marketing channels & technologies. It also explores the challenges & opportunities faced by consumer durable companies, along with anticipated trends in marketing strategies. The paper concludes with recommendations for future directions in marketing strategies for the consumer durable industry.
Key words: Consumer durable industry, Technological advancements, marketing strategies