Paper Details

Name: Vikram Shitole, Sameer Sinha, Vivek Sharma
Country: India

Year: 2024
Volume: Volume-11, Issue-2 (July-December)
Page Number: 7-11

The research paper is prepared with the objective of studying the influencing role of product innovation in television as consumer preference & can that product innovation be considered as a marketing strategy in catching demand for television. The study is conducted on the 415 sample size from Bhopal city. It is thought through the hypothesis that there is no association between the product innovativeness in television & different brands in consumer preference through the chi square test. The sample is on a random basis. It is a descriptive & quantitative research along with a cross sectional study as the data is collected on one time frame. KEYWORDS: Product Innovation, Television Brands, Consumer Preference, Marketing strategy