Paper Details

Name: Divya Jyoti Thakur, Saeed Fakhri Almasri, Musaeed Ali Nasser Ahmed, Naresh Kumar
Country: India

Year: 2023
Volume: Volume-10, Issue-1 (January-June)
Page Number: 20-25

This paper is based on secondary study which reviewed many papers, articles and journals etc. Marketing Mix is a fundamental concept of marketing which contains 7P’s of Marketing Mix. This study explains the elements of marketing mix through literature review. The marketing mix or 7Ps is aptly named because it is how the combination of strategy and alignment is implemented that keeps our team clearly on the customer's mind. This helps us stand out from the competition with an offer that meets the customer's needs, i.e., sales. The objective of the article is to analyze the theoretical aspects of the marketing organization. All promotional materials are interrelated and must be seen in his actions. Sometimes there may be more relative importance; It depends on the company’s policies and activities. In this paper we can also understand the difference between Marketing vs Advertising & Marketing vs Branding
KEYWORDS: Marketing, Marketing Mix, Customer, Promotion, Advertising, Branding