Paper Details

Name: Sourabh Khurana
Country: India

Year: 2024
Volume: Volume-11, Issue-2 (July-December)
Page Number: 67-69

The Indian retail industry has witnessed significant transformation over the past two decades, with organized retail chains playing a crucial role in shaping consumer shopping experiences. Among the most notable supermarket chains, D-Mart and Big Bazaar have emerged as key players, each adopting distinct business strategies. This paper presents a comparative analysis of D-Mart and Big Bazaar, focusing on their business models, pricing strategies, store expansion approaches, supply chain efficiency, and customer experience. Findings reveal that D-Mart’s cost-efficient, self-owned store model created long-term profitability. In contrast, Big Bazaar’s reliance on promotions and a lease-heavy expansion strategy led to financial distress. The study highlights the significance of sustainable retail strategies in emerging markets and discusses future trends, including e-commerce and omnichannel retailing.
Keywords: Retail industry, D-Mart, Big Bazaar, pricing strategy, supply chain management, financial performance, competitive strategy.