Paper Details

Name: Kanika, Sanjeev Kumar Sharma, Upasna Joshi Sethi
Country: India

Year: 2025
Volume: Volume-12, Issue-1 Year: 2025 (Jan-June)
Page Number: 61-79
DOI: https://doi.org/10.5281/zenodo.15704287

Businesses are becoming more and more client-centered and there is consumer pressure to be green and sustainable. As industries strive to balance consumer-driven customization with the goals of resource efficiency, waste reduction, and environmental responsibility, the integration of these two paradigms has emerged as a critical quest. The main purpose of this study is to undertake a detailed bibliometric analysis to unravel trends, seminal works, influential countries, and authors along with emerging themes within this transformative convergence of mass customization (MC) and sustainability. The study extracted 263 documents from Scopus database and employed bibliometric methods, like co-authorship and keyword co-occurrence, to map the intellectual landscape of this interdisciplinary field. Key findings demonstrated a discernible trend in research activity with global relevance in this domain as top countries represent contributions from both developed and developing regions. Emerging directions revealed leveraging sustainable mass customization for maximizing competitive advantage and profitability, revolutionizing sustainable manufacturing using innovative designs with balancing the approach of MC to redefine production models and lastly supply chain dynamics is transforming for sustainable customized products, particularly with the advent of Industry 4.0 era. The integration of circular economy principles into customized production processes is also highlighted, with an emphasis on closed-loop systems and the design of products for longevity and recyclability. Challenges such as scalability, resource efficiency, and the adaptation of existing manufacturing systems to meet sustainability goals are also discussed. The study offers valuable insights to businesses to redefine their product development strategies by emphasizing eco-friendly goals, and efficient production processes fostering a competitive edge through agile supply chains, remanufacturing & refabricating and additive manufacturing technologies, such as 3d printing, modularities and so on. Policymakers can utilize the findings to inform decision-making and develop policies that promote sustainable practices.
Keywords: Mass Customization, Sustainability, Bibliometric Analysis, Scopus, Vosviewer, Biblioshiny