Paper Details

Name: Ramanpreet Kaur
Country: India

Year: 2025
Volume: Volume-12, Issue-1 Year: 2025 (Jan-June)
Page Number: 80-86
DOI: https://doi.org/10.5281/zenodo.15876232

Being an entrepreneur and providing jobs for others are the primary goals of a startup, which require a great deal of perseverance and sacrifice. Several factors have contributed to the spread of the startup revolution throughout India, including the country's large population, a high percentage of middle-class individuals, educated youth with technical backgrounds, IT dominance, high internet and mobile penetration, and more. A lot more people are entering the startup scene thanks to the government's "Make in India" initiatives and other programs. Establishing a business requires careful planning, discipline, and consideration of all relevant internal and external factors that could affect the venture's sustainability. Before starting the journey, it is crucial to have a clear understanding of the venture's concept, the size of the market, revenue and profit targets, among other important factors. The key components that determine an entrepreneur's success are perseverance, teamwork, and time. Some of the challenges that startups may face include infrastructure, government regulations, and the availability of financing at different stages of their growth. This paper aims to determine the issues and challenges those Indian businesses face, examine the range of opportunities that the Start-up India mission provides for Indian start-ups, and determine the marketing strategies that start-ups need to succeed.
Keywords: Entrepreneur, startups, opportunities, challenges, and strategies.