Paper Details

Name: Mehak Goyal, Vishal Vinayak, Yashmin Sofat
Country: India

Year: 2025
Volume: Volume-12, Issue-2 (July-December)
Page Number: 1-15
DOI: https://doi.org/10.5281/zenodo.16629056

ABSTRACT
This research explores consumer awareness, behavioral intent, and the impact of
demographic variables on the adoption of electric vehicles (EVs) in Jalandhar, Punjab, while
also analyzing the region's EV-related infrastructure and policies. A descriptive-analytical
research design was used, combining both primary and secondary data. Primary data was
gathered from 300 respondents using a structured Google Form questionnaire and analyzed
using MS Excel and SPSS v25, applying Chi-square tests to test four hypotheses. Findings
show that 74.6% of respondents earning above ₹80,000 intend to buy EVs, while only 36% of
those earning below ₹20,000 do. Education was a significant factor, with 76% of
Doctorate/Professional degree holders showing intent to purchase EVs. Age also influenced
behavior: 74.3% of respondents aged 26–35 expressed purchase intent, the highest among all
age groups. Regarding awareness, 98 respondents ranked social media as their top
information source, far exceeding the expected average of 27.27 per source, with a Chisquare value of 290.72 (p < 0.05), confirming unequal consumer reliance across media.
Secondary data revealed Jalandhar’s current infrastructure is underdeveloped, with minimal
public charging points despite Punjab’s EV policy aiming for 25% EV registrations by 2027
and supporting 10,000 charging stations across the state. Challenges include inadequate
charging access, high initial EV costs, and limited EV-trained technicians, while
opportunities lie in battery-swapping models, state subsidies (up to ₹30,000 per EV), and a
youth-driven urban market. The study concludes that while awareness and interest in EVs are
growing, successful adoption in Jalandhar depends on bridging infrastructure gaps, improving
policy execution, and aligning local initiatives with consumer readiness and preferences.
Keywords: Electric Vehicles (EVs), Consumer Behavior, EV Adoption in Jalandhar,
Demographic Influence, Sustainable Mobility.