Paper Details

Name: Pushpinder Singh Gill, Varleen Kaur
Country: India

Year: 2023
Volume: Volume-10, Issue-2 (July-December)
Page Number: 96-104

ABSTRACT
Technology advancements and an increased reliance on the internet have created new
opportunities for advertising with mobile apps. There are between 15 and 50 billion active
websites on the internet, according to worldwidewebsize.com. These apps and webpages are
many years old. conventional techniques for product marketing and sales. Technology and
marketing intelligence have come together to create mobile applications that use the internet
as a platform for product and service advertising. Today's consumers and businesses view the
goods and services that are offered in the market through modern lenses. Online marketing is
the foundation of marketing strategies since it meets the needs of modern consumers. Taking
into consideration the online services, this study aims to explore customers' perceptions of
ordering food through online delivery platforms such as Zomato and Swiggy in Patiala. The
research focuses on consumers who are already using these food delivery apps. A survey was
conducted for targeted analysis to examine different aspects of these two platforms (Zomato
and Swiggy), aiming to determine which of them provides the highest overall customer
satisfaction for online food ordering in Patiala.
KEYWORDS: Online Food Delivery, Zomato, Swiggy, Customer Satisfaction, Online
Marketing, Online Delivery Platforms