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EXPLORING WORKING WOMEN’S PERCEPTION TOWARDS DIETARY SUPPLEMENTS INTAKE: A CASE STUDY

Author Information
Name: Navleen Kaur & Shagundeep Kaur Batth
Country: India
Publication Details
Year: 2025
Volume: Volume-12, Issue-2 (July-December)
Page Number: 72-82
DOI: https://doi.org/10.5281/zenodo.17152910
Abstract
ABSTRACT
This study investigates working women's views on dietary supplement use, focusing on age,
income, marital status, and satisfaction levels to better understand their impact on usage
decisions and willingness to promote supplements.
A varied sample of working women from various age groups, economic categories, and
marital statuses took part in surveys and interviews, which revealed substantial correlations
between these variables and supplement consumption patterns.
First of all, age is associated with motivations for supplement consumption, with women
aged 25-35 preferring overall health improvement, while those aged 35-45 and 45-55
mention nutritional deficiencies and following medical advice.
Second, while there is a modest negative connection between income and supplement use
among women, its low significance requires caution in interpretation. Third, marital status
has little to no significant effect on supplement usage, implying that it plays a minor role in
decision-making.
Finally, higher levels of satisfaction with supplements correlate with a greater likelihood of
recommending them to others, demonstrating the role of satisfaction in advocacy.
In summary, these findings shed light on the complex elements that influence working
women's views and behaviors surrounding supplement intake. Understanding the roles of age,
money, and satisfaction is critical for promoting healthy habits within this cohort. More study
is needed to identify new characteristics and improve interventions aimed at optimizing
supplement use among working women.
Keywords- Dietary supplements, working women, balanced diet, nutrients, diet.
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