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COMMUNICATING RESILIENCE: EVALUATING POLICY MESSAGING AND MARKET OUTREACH STRATEGIES TO MITIGATE FLOOD VULNERABILITY AMONG PUNJAB’S FARMERS

Author Information
Name: Advit Sethi
Country: India
Publication Details
Year: 2025
Volume: Volume-12, Issue-2 (July-December)
Page Number: 163-167
DOI: https://doi.org/10.5281/zenodo.17452651
Abstract
ABSTRACT
Agriculture in Punjab is increasingly exposed to flood-hazards due to intensified rainfall,
blocked drainage channels, and an ageing irrigation infrastructure. Floods not only destroy
standing crops but also deposit silt and sand, delay sowing, damage field infrastructure and
reduce future income potential. This study investigates the scale of flood-related losses
among farmers in Punjab, assesses their economic consequences and proposes a set of
economic and policy strategies aimed at reducing vulnerability. Drawing on recent floodimpact data from the 2025 events, academic vulnerability assessments and government
advisories, we estimate typical per-acre and per-hectare losses, identify structural weakness
in farm and state infrastructure and explore risk-sharing and diversion strategies. We argue
that without a proactive shift from relief to resilience—via improved drainage, parametric
insurance, livelihood diversification, collective marketing and integrated water
management—Punjab’s farming sector may suffer increasingly large economic setbacks from
floods.
Keywords: Flood vulnerability; Punjab agriculture; farm economics; drainage infrastructure;
crop-loss compensation; diversification; policy strategies.
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