Paper Details

Name: Jyoti Parkash & Kusum Gupta
Country: India

Year: 2025
Volume: Volume-12, Issue-1 Year: 2025 (Jan-June)
Page Number: 129-143
DOI: https://doi.org/10.5281/zenodo.17648195

ABSTRACT
This study examines the factors influencing customers’ acceptance of smart home devices
(SHDs) in Punjab, using an extended Technology Acceptance Model (TAM). The model
integrates perceived usefulness, perceived ease of use, trust, social influence, perceived
enjoyment, and perceived behavioral control to explain behavioral intention. Data collected
from 368 respondents across major urban centres of Punjab were analyzed using structural
equation modeling (SEM). The findings reveal that all factors except trust significantly affect
adoption intention, with perceived usefulness and perceived behavioral control being the
most influential predictors. The results emphasize the importance of usability, social
influence, and consumer confidence in promoting smart home adoption in Punjab’s growing
digital market.
Keywords: Smart home devices, Technology Acceptance Model, Consumer behavior,
Innovation adoption, behavioral Intention.