Paper Details

Name: Damandeep Singh Bhatia
Country: India

Year: 2025
Volume: Volume-12, Issue-1 Year: 2025 (Jan-June)
Page Number: 154-169
DOI: https://doi.org/10.5281/zenodo.18115280

ABSTRACT
The usage of electric vehicles (EVs) are playing crucial role for reducing greenhouse gas
emissions and de-carbonizing’India. However, the adoption rate of two-wheeler EVs in
Ludhiana, a major industrial hub in Punjab, remains comparetively low. This study finds the factors affecting the purchase of two-wheeler EVs in Ludhiana, with a focus on consumer behavior and preferences. A mixed-methods approach is used, combining both qualitative and quantitative data collection and analysis methods. The results show that consumer awareness and mindset, economic factors, subsidies from government are significant factors influencing the purchase decision of two-wheeler EVs. The study also reveals that demographic factors, such as age and income, also plays an importanat role in shaping consumer preferences for two-wheeler EVs. The findings of this study provide insights into the factors driving the adoption of two-wheeler EVs in Ludhiana and inform strategies for promoting sustainable transportation options in the city. The study's results have implications for government, manufacturers, and seeking to promote the adoption of two-wheeler EVs in India.

Keywords: Electric Vehicles (EVs), Two-Wheeler EVs , Sustainable Transportation ,
Consumer Behavior , Adoption Rate