Paper Details

Name: Parth Seth
Country: India

Year: 2025
Volume: Volume-12, Issue-2, Year-2025(Special Issue)
Page Number: 88-95
DOI: https://doi.org/10.5281/zenodo.18397999

ABSTRACT
The Punjab textile industry has historically been a cornerstone of India’s textile sector,
renowned for its woolens, cotton fabrics, and hosiery products. In recent years, the industry has faced increasing competition both domestically and internationally, necessitating a stronger focus on marketing strategies to sustain growth. This paper examines the marketing dynamics of Punjab’s textile sector, analyzing consumer behavior, market segmentation, branding initiatives, pricing strategies, and distribution channels. It highlights the challenges faced by small and medium enterprises, including limited brand recognition, supply chain inefficiencies, and digital adaptation barriers. Simultaneously, the paper identifies opportunities in global exports, e-commerce, niche product segments, and design innovations. By integrating a marketing perspective, the study underscores the importance of strategic marketing practices for enhancing competitiveness, fostering brand value, and expanding market reach, ensuring the continued relevance of Punjab textiles in the global market.

Keywords: Punjab textile industry, marketing strategies, consumer behavior, branding,
market segmentation, export opportunities, digital marketing, supply chain challenges,
hosiery, woolens.