Paper Details

Name: B.G. Ramaraj
Country: India

Year: 2025
Volume: Volume-12, Issue-1 Year: 2025 (Jan-June)
Page Number: 200-208
DOI: https://doi.org/10.5281/zenodo.18372732

ABSTRACT
The fast growth of the sphere of digital technologies and the internet has drastically altered the trend of consumer purchasing in the whole world. Internet shopping has now become more of a strong system of trade, rather than a convenient alternative to the conventional shop. This has been fundamentally influenced by the perceptions of the customers towards the online platforms in terms of perceived convenience, perceived trust, perceived security, perception of price, product selection, and quality of service offered. These perceptions are important to help businesses to improve customer satisfaction and maintain a competitive edge. This paper analyses the perception held by the consumer and its impact on the online shopping behavior in an empirical point of view. The article relies on the available literature and consumer behavior theories to examine the most important perceptual variables in influencing online purchasing decisions and examine the impact of these variables on consumer attitudes, intentions, and actual purchasing behavior. The results indicate that positive consumer perceptions make online shopping adoption, purchase frequency and customer loyalty much higher whereas negative perceptions are barriers. The work provides helpful information to e-commerce professionals, policy makers, and scholars interested in
enhancing online stores and their relationship with consumers.

Keywords: Consumer perception, online shopping behavior, e-commerce, trust,
convenience, and digital marketing