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DIGITAL PAYMENT TRANSFORMATION IN INDIA: A STUDY OF TECHNOLOGICAL ADOPTION AND ITS IMPACT ON CONSUMERS

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Name: K.M.Sabitha
Country: India
Publication Details
Year: 2025
Volume: Volume-12, Issue-1 Year: 2025 (Jan-June)
Page Number: 209-219
DOI: https://doi.org/10.5281/zenodo.18372762
Abstract
ABSTRACT
The rapid expansion of digital payment systems has significantly transformed the financial landscape of India and reshaped consumer transaction behavior. With increasing access to digital technology and supportive institutional frameworks, consumers are gradually shifting from cash-based transactions to electronic modes of payment. This study aims to examine the factors driving digital payment adoption in India and to analyze its impact on consumers. The research focuses on key aspects such as convenience and time efficiency, financial inclusion, consumer spending behavior, transparency and record keeping, security, and consumer empowerment. Data were collected from a sample of consumers to understand their perceptions and experiences with digital payment systems. Descriptive statistics, mean
ranking, and inferential analysis were employed to interpret the results. The findings reveal that security and transparency, along with convenience and speed, are major factors influencing adoption. The study also indicates that digital payments have improved transparency and financial management for consumers, while simultaneously raising concerns related to security and trust. Overall, the research highlights that digital payment systems have a significant and multifaceted impact on consumers in India. The study provides useful insights for policymakers, financial institutions, and digital payment service providers to enhance consumer trust, accessibility, and effectiveness of digital payment
platforms.

Keywords: Digital Payments, Consumer Behavior, Financial Inclusion, Convenience, Securit and, India
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