Paper Details

Name: P.M. Shiva Prasad & B.G. Varshitha
Country: India

Year: 2021
Volume: Volume-8, Issue-2 (July-December)
Page Number: 30-33

ABSTRACT
Social media has become the most influential and important virtual space where the platform is not only used for social networking but also used for digitally advertising brand and products. In today’s era social media has become a major stream for advertising and in affecting the various choices that consumers make towards their products and services. Social media have proved as low-cost tools that are used to combine technology and the social interactions. Facebook, Twitter and You Tube are the
three most important social media optimizations, contributing a lot in promoting products in marketing. Impact of social media on marketing can be judged by comparing marketing before social media and marketing after the introduction of social media and the type of technologies used in social media.

KEYWORDS: Internet, Social Media, Forms of social media, Face book, Twitter