Paper Details

Name: Sourabh Khurana
Country: India

Year: 2021
Volume: Volume-8, Issue-2 (July-December)
Page Number: 39-40

ABSTRACT
The retail sector has undergone a significant transformation due to technological innovations. The integration of artificial intelligence (AI), big data, automation, and the Internet of Things (IoT) has reshaped traditional business models, enhancing customer experience and operational efficiency. This
paper explores the impact of these technologies on the retail industry, highlighting trends such as
cashier-less stores, personalized marketing, and supply chain advancements. Through an analysis of
recent technological developments, this study examines the benefits and challenges associated with
innovation in retail. The findings indicate that retailers embracing digital transformation gain a
competitive edge, while those resisting change face obsolescence.
Keywords: Retail innovation, Artificial Intelligence, IoT, Automation, Customer Experience, Supply
Chain, Digital Transformation