Paper Details

Name: Rahul Kumar Mishra
Country: India

Year: 2026
Volume: Volume No: 13, Issue: 1, Year: 2026
Page Number: 116-122
DOI: https://doi.org/10.5281/zenodo.19482226

ABSTRACT
India‘s e-commerce landscape is clearly entering a new phase, and quick commerce is at the center of that shift. Companies like Amazon and Flipkart built the foundation of online retail with wide selections and scheduled deliveries, but newer players—Zepto, Blinkit, and Dunzo—are redefining consumer expectations with deliveries in 10–30 minutes. Despite the controversy, the opportunity is undeniable. With India‘s e-commerce market projected to reach around $200 billion by 2026, quick commerce‘s estimated $5.5 billion share may seem small—but it‘s growing rapidly and shaping consumer behavior in outsized ways. So while qcommerce is a powerful evolution of digital retail, it‘s also a disruptive force that raises questions about fair competition, regulation, and long-term viability. The next phase will likely be defined by tighter regulations, consolidation, and a push toward profitability rather than just rapid expansion. In today‘s fast-paced world, consumers expect more than just online shopping; they want instant delivery of essentials, from groceries to personal care
items. This is where Q-commerce (Quick Commerce) comes in. Businesses are rapidly
adopting Q-commerce models to meet the rising demand for speed and convenience. From instant grocery delivery to online grocery quick delivery, it is transforming the retail
landscape, offering higher customer satisfaction, operational efficiency, and new growth opportunities. The Q-commerce industry in India is evolving rapidly, driven by urbanization, Smartphone adoption, and rising consumer expectations for ultra-fast delivery. As consumer expectations evolve, quick commerce is becoming the new benchmark for convenience. With technology, automation, and strategic logistics, Q-commerce companies are delivering more than just speed. They‘re delivering trust, reliability, and a glimpse into the future of digital retail. This paper tries to study the prospect of quick commerce in India.

Keywords: CAGR, Dark stores, Market Penetration etc.