Journal of Sales and Marketing Management

Paper Details

MOBILE BANKING HELPS CUSTOMER ENGAGEMENT IN THE BANKING INDUSTRY

Author Information

Name: Pranav Indulkar
Country: India

Publication Details

Year: 2026
Volume: Volume No: 13, Issue: 1, Year: 2026
Page Number: 141-145
DOI: https://doi.org/10.5281/zenodo.19755001

Abstract

ABSTRACT:
Mobile banking refers to the use of a mobile device to carry out financial transactions. The service is provided by some financial institutions, especially banks. Mobile banking enables clients and users to carry out various transactions, which may vary depending on the institution. Mmobile banking uses mobile devices like smartphones and tablets to perform financial transactions, offering convenience and 24/7 access to accounts and various banking services through apps or SMS. Key features include checking balances, transferring funds, paying bills, depositing cheques, and managing accounts, all accessible from anywhere with internet or network connectivity.

KEYWORDS: Customer Service, Banks, Mobile Banking, SMS Banking, 7 Ps,
Transactions, Support services, Mobile Bank Apps, iOS, Frauds, Phishing, Vishing,
Malware.

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