Paper Details

Name: Mani Parti
Country: India

Year: 2024
Volume: Volume-11, Issue-1 (January-June)
Page Number: 51-59

Retail branding is the process by which retail businesses establish their identity and image in the minds of the customers. A strong retail brand influences consumer perception, builds trust and creates long-term customer loyalty. In India, retail branding has become a crucial part of business strategy, especially with the rapid expansion of organized retail, increasing competition and the rise of digital commerce. Thus, it becomes essential to understand the effectiveness of retailing in Indian context along with identifying crucial challenges lying in front of the retailers in India. The power or importance of retail branding can be understood from the key factors discussed below. Also in the paper, key factors have been identified which can contribute towards overall economic development, help retailers gain businesses and at the same time mitigate the challenges being faced by them.

Keywords: Retailers, Digital commerce, Retail branding, Economic development