Paper Details

Name: Ravishankar B
Country: India

Year: 2025
Volume: Volume-12, Issue-2 (July-December)
Page Number: 315-322
DOI: https://doi.org/10.5281/zenodo.22916848

In recent years, social media has become ubiquitous and most important for social networking, content sharing and online accessing. Due to its reliability, consistency and instantaneous features, social media opens a wide place for businesses such as online marketing. Marketing which occurs via social media is known as social media marketing. Social media marketing has made possible for companies to reach targeted consumers easily, effectively and instantly. Besides that, social media marketing also faces several challenges in the field. This article argues on social media marketing’s advantages and disadvantages in present era.

Keywords: social media, social media marketing, advantages, disadvantages